Apple Unveils HomeView Smart Home Hub for $299
Apple on Tuesday unveiled HomeView, a $299 smart display that runs Siri AI and serves as a smart home hub.
- 7-inch square screen, in tabletop and wall-mounted versions.
- 6 users can be recognized by face, each seeing personal content.
- A18 chip powers Siri AI; a 12MP camera handles FaceTime.
- No physical buttons; touch and voice are the only controls.
Why it matters: HomeView is the second launch under CEO John Ternus, who replaced Tim Cook in September. CNBC reports Apple is raising the priority of home products under him.
- $7.88B: last quarter's sales in Apple's wearables, home and accessories category.
- HomePod has trailed rival Amazon and Google devices in popularity.
How 18 sources split on this story
Where they split: Outlets differ on whether HomeView is mainly a consumer product with broad appeal or a strategic play to keep customers inside Apple's ecosystem.
Center coverage, 9 sources: The center frames HomeView as a showcase for Siri AI and a sign of new priorities under Ternus.
Left coverage, 6 sources: The left frames HomeView as Apple's long-delayed bid to win the smart home, one that deepens its ecosystem lock-in.
What’s next: HomeView goes on sale Nov. 13 in four colors, after preorders opened Tuesday.
- LG and Schneider Electric accessories are priced from $199 to $349.
- The Independent reports those accessories arrive in December; Engadget says Apple gave no date.
- Will HomeView sell better than HomePod against established Amazon and Google displays?
- Will memory and storage shortages push Apple's home device prices higher?
- Will Apple follow with the robotic-arm version Bloomberg's Mark Gurman has reported?