Apple Launches New Apple TV 4K With Siri AI
Apple unveiled a new $299 Apple TV 4K on Oct. 13. It has three far-field microphones so users can talk to Siri AI without the remote.
- A19 chip is 50% faster than the A15, Apple says.
- Four HomePod speakers can now form a surround sound setup.
- The Siri Remote can now play a sound to help users find it.
- 128GB storage, Wi-Fi 7 and Bluetooth 6 come standard.
Why it matters: The box is Apple's main living-room entry point for Siri AI and its smart home push. Siri AI uses iPhone data to find shows a friend texted about.
- $299 is $100 more than the current entry price.
- Google and Amazon already offer AI search on their streaming devices.
How 5 sources split on this story
Where they split: Outlets agree on the features but differ on emphasis: some center the price, others the hands-free Siri and remote upgrades.
Center coverage, 2 sources: The center weighs the new microphones and processor against a price higher than rival streamers.
Left coverage, 3 sources: The left frames it as an overdue upgrade built around hands-free Siri AI and a findable remote.
What’s next: Preorders are open now, and the device ships November 13.
- Siri AI launches in beta, in English, in eight countries.
- Will buyers pay $299 when $50 streamers from Amazon and Roku handle basic viewing?
- How well will Siri AI perform once it leaves beta?
