Fastrack · Apple's Smart Home Hub Reportedly Called HomeView, Set to Ship November

Apple will reportedly unveil a smart home hub called HomeView at Tuesday's Welcome Home event in New York. The name and details come from Bloomberg's Mark Gurman.

A18 chip powers the hub, built around a display and Siri voice control.
2 models are planned: one for countertops, one for walls.
A19 chip goes in a new Apple TV; S10 in a new HomePod mini.
LG is reportedly building Apple-branded locks, thermostats and doorbells.

Why it matters: HomeView would compete with Amazon's Echo Show and Google's Nest Hub. It marks Apple's biggest smart home bet after modest results from HomeKit and HomePod.

The hub reportedly lacks App Store access and runs only select Apple apps.
Gizmodo reports Siri AI troubles delayed the product about a year.

How 5 sources split on this story

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Coverage by lean% of 5 sources

5 sources · 5 articles · 60% Left coverage

Center coverage, 2 sources: The center focuses on product specifics: the reported name, chips, models and November ship date.

CNET5hNew Apple Smart Home Hub Reportedly Called HomeView and Will Ship in November - CNET Engadget6hApple's Smart Home Hub Will Reportedly Be Called HomeView

Left coverage, 3 sources: The left frames HomeView as Apple's long-delayed second attempt at a smart home business that has struggled so far.

TechCrunch2hWill the HomeView be Apple’s first smart home success? | TechCrunch Gizmodo3hAll Signs Point to Apple's New Line of Devices Being Called 'HomeView'The Verge10hWhat to expect from Apple’s ‘Welcome Home’ event

What’s next: Gurman reports the HomePod mini and Apple TV reach stores Oct. 30, with HomeView in mid-November.

LG partner devices ship later this year at the earliest, Gurman says.
Whether Apple confirms the HomeView name; The Verge notes HomePad and Apple Home Hub remain possible.
What HomeView will cost, which none of the reports state.
Whether a new homeOS software platform debuts alongside the hub.