Adobe Brings AI Agents to Photoshop, Premiere, Firefly
Adobe unveiled a wider set of AI agents for Creative Cloud at its Max conference in Miami. The tools can plan and run multi-step creative tasks.
- Firefly AI Assistant adds a plan mode to review tasks before they run.
- Always-on agents can handle recurring tasks like sorting uploaded footage.
- Outside chatbots from OpenAI, Google and Anthropic could edit Adobe files locally.
- The Premiere mobile app gets an agent for edits made through plain-language requests.
Why it matters: Adobe is betting that AI agents will do a growing share of design and video work. Creativity head David Wadhwani said in April the agent would appear in virtually everything Adobe builds.
- $75 million went to the US government in Adobe's March subscription settlement.
- Free alternatives such as Artcraft are competing for Adobe's users.
How 5 sources split on this story
Where they split: Coverage differs on emphasis: The Verge centers how far Adobe is spreading agents, while Engadget and CNET ask how the push affects creative customers and competition.
Center coverage, 2 sources: The center treats the launch as a product story about automating recurring tasks, set against creator unease and cheaper rivals.
Left coverage, 3 sources: The left sees Adobe going all in on agents, placing them in nearly every product it makes.
What’s next: Adobe says a private beta of its local chatbot connections will launch in early 2027. Always-on agents will come to Firefly AI Assistant first, with no date given.
- Anil Chakravarthy replaces Shantanu Narayen as CEO on Dec. 1.
- Will Adobe's agents reduce demand for the skilled creatives who are its core customers?
- When will always-on agents and the Premiere mobile agent reach general availability?
