Callaway Ends Good Good Sponsorship After Ad Backlash
Callaway Golf cut ties with Good Good Golf on Thursday and pledged $1 million in donations after a promotional video sparked widespread backlash.
- The ad, released Aug. 21, showed Clark shoving Miestowski to the ground over a driver.
- $1 million will go to groups working to prevent violence against women.
- Dick's Sporting Goods and Golf Galaxy both removed Good Good merchandise.
- The Golf Channel's 'Big Break X Good Good' premiere was postponed after a sponsor withdrew.
Why it matters: Good Good Golf had built a significant commercial footprint — a Callaway collaboration, a PGA Tour title sponsorship in Austin, and a Golf Channel show — making the controversy a business threat, not just a social-media dispute.
- Callaway CEO Chip Brewer confirmed the company approved the ad before it was published.
How 26 sources split on this story
Where they split: Coverage does not split on facts; all outlets report the same sequence of events and the same corporate condemnations.
Center coverage, 14 sources: The center focuses on the business cascade — retailer pullbacks, sponsor withdrawals, and the PGA Tour's measured but critical response.
Heavy7hCallaway Makes Major Decision on Good Good Golf Partnership After Ad Backlash
USA Today11hCallaway ends brand partnership with Good Good Golf after controversial ad
ESPN9hGood Good Golf out as PGA Tour event title sponsor amid ad backlash - ESPN
Associated Press1dDick's Sporting Goods and Golf Galaxy remove Good Good Golf items after backlash to videoCNCTV News10hCallaway breaks with golf media company Good Good after blowback to controversial ad
Forbes8hCallaway And Good Good Golf Relationship Over After Advertisement BacklashKAKXAN Austin9hGood Good to no longer be title sponsor of PGA Tour event and loses Callaway sponsorship
MarketWatch10hGood Good Golf ad fallout deepens as Callaway ends partnership, retailers pull gear and Golf Channel delays showNewNews4Jax10hGood Good to no longer be title sponsor of PGA Tour event and loses Callaway sponsorship
Reuters12hGood Good co-founder hopes to 'move on' from controversial adSnoSnopes6hDid Costco pull Callaway golf products due to ad backlash?TDMNThe Dallas Morning News11hCallaway cuts ties with Good Good amid fallout from 'worst ad known to man'Left coverage, 6 sources: The left frames the story as a failure of corporate oversight that trivialized violence against women, emphasizing survivor reactions and institutional condemnation.
CNN11hCallaway breaks with golf media company Good Good after blowback to controversial ad
NBC News11hCallaway severs ties with golf brand Good Good after controversial ad sparks outrage
Hollywood Reporter7hGolf Channel Cancels ‘Big Break x Good Good’ After PGA Tour Parts Ways With YouTube Stars
Los Angeles Times7hGolf ad showing violence against woman haunts Good Good Golf
The Guardian11hCallaway cuts ties with Good Good Golf over ad depicting violence against woman
The Independent10hGood Good to no longer be title sponsor of PGA Tour event and loses Callaway sponsorshipRight coverage, 6 sources: The right covers the corporate fallout matter-of-factly, noting the ad's intended movie reference while reporting Callaway's break with Good Good as a straightforward business decision.
New York Post7hGood Good Golf pulls out of PGA tournament sponsorship as fallout from ad controversy takes another turn
Daily Mail9hGood Good's golf empire crumbles in dramatic fashion as PGA Tour deal is scrapped in latest blow for YouTube stars after 'tone deaf' Callaway ad
Fox News8hCallaway ends partnership with Good Good, PGA Tour event renamed in latest fallout to controversial driver ad
The Post Millennial10hGood Good officially DROPPED by Callaway after Obsession parody video debacle, company pledges $1M to women’s orgs
Breitbart News9hCallaway Cuts Ties with Good Good Golf After Video Ad Backlash
The Washington Times10hGood Good to no longer be title sponsor of PGA Tour event and loses Callaway sponsorshipWhat’s next: PGA Tour CEO Brian Rolapp said the Tour will keep monitoring the situation.
- The Good Good Championship in Austin is scheduled for Nov. 9–15.
- Callaway said it has strengthened its content review process to prevent a repeat.
- Will the PGA Tour cancel or restructure the Good Good Championship in Austin?
- Are the retailer pullbacks temporary or a permanent end to those partnerships?
- What will happen to the postponed Golf Channel reality show?